EMAIL MARKETING

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Email Marketing Process — Horizontal Scroll
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Our approach

Our Email Marketing Strategy

Email remains one of the highest-return channels available to UK businesses — when it's built on the right strategy and the right platform for how you sell.

From Mailchimp and Klaviyo to Constant Contact, Mailerlite and ActiveCampaign, we choose and configure the tools that fit your business, then build a strategy that turns subscribers into customers.

01 / Strategy & Platform

The right platform
for your business

Every business sells differently, so we start by choosing the platform that fits — Klaviyo for ecommerce-heavy automation, Mailchimp for straightforward campaign management, ActiveCampaign for complex sales workflows, or Constant Contact and Mailerlite for lean, cost-effective setups.

We map out your customer journey and define clear goals for the list — growth, retention, or reactivation — before a single email is built.

02 / Segment & Automate

The right message,
automatically

Your list is segmented by behaviour, purchase history and engagement, so messages are relevant rather than generic — built directly within your chosen platform's automation tools.

Welcome series, abandoned cart flows, re-engagement campaigns and post-purchase sequences run in the background, nurturing subscribers without manual effort.

03 / Design & Copy

Built to be
opened and read

Subject lines, copy and design are crafted to earn the open and hold attention — mobile-first templates, clear calls to action, and a tone that sounds like your brand, not a template.

Every email is built and tested within your platform to render properly across every inbox and device before it ever reaches a subscriber.

04 / Test & Optimise

Improved with
every send

We A/B test subject lines, send times and content, using the reporting tools built into platforms like Klaviyo and ActiveCampaign to see exactly what drives opens, clicks and conversions.

Monthly reporting shows list growth, revenue attributed to email, and clear next steps, so performance compounds month on month rather than plateauing.

Intro Platform Automate Design Optimise

Let’s Work Together

If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you.